Ulla Johnson

Ulla Johnson: Well-Fitting, Effortless Fashion

Just when some in the industry were pronouncing New York fashion dead, a new voice began to ring out. For the past 20 years, Ulla Johnson has been putting her particular spin on ready-to-wear fashion. Her love for natural fibers and extreme attention to detail have brought forth a line of clothing that brings new life to the concept of effortless fashion.

Imagine the romance of your favorite fantasy story blended with practicality that fits into your everyday life, and you have the feel of Ulla Johnson’s clothing. Emotions run deep within the brand and the passion for quality design is unmistakable. There’s a touch of vintage, a splash of feminine sophistication, an obsession with detail, and an intensely wearable vibe that work together beautifully. Throw in a playful sense of wonder, the sensibility of a world-traveler, and a love for natural fibers and that’s Ulla Johnson in a nutshell.

Her collections have a homespun feel and an old-world sensibility that has women around the world falling in love. Celebrities have joined the Ulla Johnson fan club too — her designs have been seen on Daisy Ridley, Julia Roberts, America Ferrera, Jennifer Lawrence, and Mandy Moore among others. After all, what’s not to love about soft and flowy dresses, delicate blouses, and a brand that looks and feels like a dream?

If the pieces in this collection feel like handmade heirlooms from some rich culture on another continent, there’s a reason. Many of Ulla Johnson’s fabrics and resources are sourced from places like Peru, India, and Nairobi. It’s a call back to a childhood spent traveling with her parents, both of whom were archaeologists. This international vibe is very present in the patterns and shapes of Ulla Johnson’s collections. She brings these various cultural influences back to her studio in New York where she lives with her husband and three children.

We adore the puffy shoulders of her Victorian silhouettes, the high waists of her pants and skirts, and the vibrant, saturated colors she chooses for her line. It doesn’t hurt that every single piece is easily wearable and perfectly designed.

Ulla Johnson has literally taken over the category of easy and effortless dressing. For those who appreciate artisanal attention to detail, natural fibers, beautiful finishing, and ease of fit and form, this is your new best friend. Try an Ulla Johnson dress, snuggle up to one of her sweaters, or pair a romantic blouse with the perfect pair of pants. Whichever you choose, you’re sure to fall in love with Ulla Johnson’s collection just as we did!