Roksanda

Roksanda: Graphic Shapes & Bold Color Dresses

Roksanda Ilincic, a London-based designer hailing from Serbia, has an eye for striking graphic shapes, unique patterns, and bold colors. Her label is all about allowing women to explore their personalities through fashion. Each collection is full of distinctive silhouettes, superb craftsmanship, and signature leather accessories

When you purchase and wear a Roksanda Ilincic dress, top, skirt, or accessory, you’re supporting true artistry in fashion. Each print is inspired by modern and contemporary art, for a look that is truly museum-worthy. In fact, her designs have been featured in exhibitions at The Victoria & Albert Museum, Design Museum, and others.

The Roksanda line takes inspiration from several moments in her life. Her signature oversized sleeves are inspired by her youth in Serbia. Her use of architectural shapes and color blocking are homage to her background in architecture and applied arts while studying at the University of Arts in Belgrade. And Roksanda’s softly feminine forms combined with bold and expressive colors and designs create a fashion-forward, woman-centered brand you’ll be proud to wear.

Roksanda’s design studio is a tidy, organized space. Her inspiration boards feature images and fabrics, neatly arranged in rows and columns. Color is vital to her aesthetic so she surrounds herself with a palette of simple white furnishings to form the backdrop of each collection. Couture fabrics vie for attention beside a window looking out on the London sky. She draws ideas from beautiful art and handcrafted originals, as well as everyday things such as construction sites and plastic packaging. Somehow, it all comes together to form a beautifully vibrant brand full of softness and strength.

Roksanda has become a favorite of London’s Fashion Week, with an inspiring signature style that is unapologetically cheerful and feminine. Each piece has a taste of show-stopping drama, strong beauty, and thoughtful color combinations. She has collaborated with big names such as Rana Begum, Caroline Denervaud, Frances Kere, and Troika. And she’s been honored with awards such as the  Red Carpet Designer of the Year, Designer of the Year, and Businesswoman of the Year.

When you purchase a Roksanda dress, top, or skirt, you’re getting so much more than fashionable clothing. These pieces are designed thoughtfully, with luxury and comfort in equal balance. Elegance exudes from luxe fabrics and divine patterns. The fabrics and silhouettes in a Roksanda line would not be out of place in the world of couture, yet every piece is designed for wearability. Roksanda doesn’t believe in creating artistic fashion for the sake of art alone. Instead, she designs for real women.

Her work is infinitely feminine, yet perfectly poised for today’s powerful women. It’s no wonder she’s been called upon to dress everyone from British Royalty (Duchess Kate) to two First Ladies of the United States (Michelle Obama and Melania Trump). You may have also seen her designs on Amy Adams, Emily Blunt, Penelope Cruz, Lady Gaga, and Rachel McAdams.